On 26-27th November 2016, at the back of the Toyota C-HR dynamic press launch, Toyota invited 19 Instagrammers/photographers from across Europe to Madrid (Spain) for a unique collaboration. The task at hand, to capture the new Toyota C-HR in an urban setting, whilst using a sense of reflection in line with the recently launched European TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a Toyota C-HR in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way. From 1st February 2017, the selection of 24 photographs will also be exhibited at Le Rendez-Vous Toyota, Toyota’s European showroom on Champs Elysées in Paris (France), together with the Toyota C-HR. Toyota Europe website: http://www.toyota-europe.com/Toyota Europe Newsroom: http://newsroom.toyota.eu/Toyota Europe Blog: http://blog.toyota.eu/Toyota Europe on Twitter: http://www.twitter.com/toyota_europe/