Mazda Presents the Emotional Test Drive on Ice
Explore your emotions. Drive Together.We believe a car should feel like a natural extension of your body – this is the essence of Jinba Ittai, the philosophy behind everything we do. We want our cars to instinctively respond to the driver’s actions and the driver to clearly sense the car’s response.In order to explore the bond between car and driver further, we worked with neuroscientists at the University of Fribourg to develop ‘The Emotional Test Drive’, an exclusive software that measures emotions whilst driving. Find out more about DriveTogether and our Jinba Ittai philosophy here: https://www.mazda.co.uk/aboutmazda/drive-together/
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