Are half-ton pickups too expensive? Pondering the $68,000 2021 Ford F-150 Platinum

If you pay even occasional attention to the pickup truck market, you’ve probably been exposed to a common complaint about the modern half-ton: It’s expensive. The cheapest 2021 Ford F-150 rings the till at just over $30,000, and for that, you’re getting a 6.5-foot bed, single-cab work truck with steel wheels and a 3.3-liter, naturally aspirated V6.