Aston Martin DB11 Launches in Geneva, Heralds a Whole New Era for the Company

In the later years, Aston Martin was barely making a living. We’re not necessarily talking about the company’s financial revenue here, but the actual market presence that its products had. The overall impression was that the current range of Aston Martins was outdated and that something had to be done if the British brand had any ambitions of remaining competitive. Since the ultra-luxury market was probably the only one that was…