The 2012 Audi A1 commercial celebrates the Audi perfection by showing all the efforts Audi puts in just one millimeter of a LED rear light. But this is just one millimeter. One Audi millimeter.Find out more about the Audi A1: http://www.audi.com/com/brand/en/models/a1/a1.htmlCreditsAgency: FRED & FARID PARISClient: Audi FranceTitle: „Millimeter“Creative directors: Fred & FaridCopywriters: Fred & FaridArt direction: Julien-Pierre Mallet, Volker GehrBrand supervisors : Marc-Andreas Brinkmann, David Dargaud, Fabien NeelAgency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline BeneteauAgency producer: Karim NaceurAgency post producer: Sandrine De MonteDirector: Mehdi NorowzianProduction: RSA LondonProducer: Lisa JosephDirector of Photography: Zubin MistryEditor: Ben Campbell (Cut & Run London Editors)Head of post production 2D: Christopher Chitty (Unit London)Head of post production CGI: Christopher Lumsdale (Unit London)Post Production Executive Producer: Sally Heath (Unit London)Music: Arnaud Astruc and Benjamin Fournier-Bidoz (laureates Audi talents awards 2012)