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BMW balances (and sometimes blends) tech, performance, and electrification
BMW must keep its reputation for building the ultimate driving machine intact as it incorporates connectivity, electrification, and autonomy into its cars. Ralph Mahler, the brand’s director of product planning, tells us his strategy.
The post BMW balances (and sometimes blends) tech, performance, and electrification appeared first on Digital Trends.
Source: https://www.digitaltrends.com/cars/bmw-wants-more-tech-without-watering-down-its-cars/
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