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BMW follows Ford in looking for auto show alternatives

AutoNews.com
BMW has joined Ford in creating media events that try to deliver messages that go beyond a product launch and recognize the fading communication strength of traditional auto shows.
Source: http://feedproxy.google.com/~r/autonews/EuropeNews/~3/9PyGuhjJSQY/bmw-follows-ford-looking-auto-show-alternatives
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