BMW invites users to take new X3 for a virtual spin on Mars

BMW‘s marketing brass, which has apparently moved on from drinking the proverbial Kool-Aid to quaffing Red Bull, is trying to build excitement for the November release of its all-new X3 by launching a global campaign that pairs the redesigned SUV with extreme athletes, a new limited-edition branded mountain bike — and the topper, a 360-degree virtual reality drive on the surface of the Red Planet.