BMW’s i pairs up with TED, but we’re not sure why

In 1984 Richard Saul Wurman, an architect and graphic designer, established a conference titled “Technology, Entertainment and Design.” Which is now known by its acronym, TED. While it was originally an invitation-only event for the cognoscenti in those three areas of endeavor, it was expanded globally, and there are “TED talks” occurring in cities everywhere (these are typically “TEDx” events, which, according to the organization, provide “local TED-like experiences”).