Citroen Goes to Extremes in Geneva with White and Psychedelic Concepts

Citroen is a brand that’s currently reinventing itself. After a decade ago it tried to distance itself from its Peugeot sibling by moving more up-market, the French marque is now going in a completely different direction. Citroen didn’t give up on its posher dreams completely, but has made the right decision and launched the separate sub-brand to take care of that: the DS. As for its core brand, Citroen seems to be going… bana…