Citroen Has Joël Dicker Writing a Novel About DS Models – Video

The French automaker calls this innovative, yet controversial marketing strategy avant-garde, but some people in the industry may call it too much. Using celebrities to promote you cars or sometimes involving animals in video advertorials have become standard practices, but asking a novelist to write a book about a car, that may pass as far-fetched. A few weeks ago, Citroen’s luxury sub-brand premiered its new DS 4 and DS 4 Cro…