Elon Musk, already a step ahead, rejected Uber self-driving offer

A new book on Uber by Fortune‘s Adam Lashinsky is coming out soon, but Bloomberg has revealed one juicy anecdote ahead of time. CEO Travis Kalanick reportedly called up Tesla CEO Elon Musk to propose a partnership on self-driving cars, but Musk rebuffed the offer and even tried to talk him out of it.