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Farley aims to tackle Ford’s warranty costs in bid to boost profit
DETROIT — Quality is once again Job One at Ford.
Taking a page from the automaker’s ad slogan of the 1980s and ’90s, Ford’s new chief executive, Jim Farley, is aiming to rein in rising warranty repair costs that are a key reason why the Dearborn, Michigan, automaker’s financial performance in North America has lagged that of its archrival, General Motors.
Source: https://www.autoblog.com/2020/11/24/ford-quality-reduce-warranty-costs/
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