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Harley kickstarts 5-year turnaround plan after surprise quarterly loss

CHICAGO — Harley-Davidson on Tuesday unveiled a five-year turnaround plan to target low double-digit earnings growth through 2025 after unexpectedly swinging to a fourth-quarter loss. The latest turnaround strategy from the company, which has struggled for years to grow sales beyond baby boomers, comes after a decade-long effort to grow sales overseas and draw younger riders with cheaper and newer models.

Source: https://www.autoblog.com/2021/02/02/harley-turnaround-plan-quarterly-loss/
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