Heineken to Sign Five-Year Sponsorship with Formula 1

Heineken, also known as the beer that refreshes the parts other beers cannot reach, is set to enter Formula 1. As per a report published by Autosport, we’re talking about a five-year deal worth $150,000,000. Heineken is no stranger to big sponsorship deals. The Dutch brewing company is pouring $70 million per year into UEFA for the Champions League. Other than that, Heineken also sponsored the Rugby World Cup in 2015. Furthermor…