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How Audi, BMW, Mercedes boost Europe share while protecting premium-ness

Audi, BMW and Mercedes have succeeded in ‘democratizing’ luxury in Europe while increasing their combined share of the European market to 17 percent from 10 percent two decades ago.

Source: http://feedproxy.google.com/~r/autonews/EuropeNews/~3/gr2lUK0Bq7Y/how-audi-bmw-mercedes-boost-europe-share-while-protecting-premium
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