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How Kia went from peddling econoboxes to challenging BMW
Kia went from making wholly uninspiring cars, like the Sephia and the Amanti, to desirable cars like the Stinger. Orth Hedrick, the company’s vice president of product planning, explains the transformation.
The post How Kia went from peddling econoboxes to challenging BMW appeared first on Digital Trends.
Source: https://www.digitaltrends.com/cars/kia-orth-hedrick-interview/
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