Hyundai and Rockstar team up to build Moab-inspired Santa Fe for SEMA

We’re in the run-up to SEMA 2017, and the early looks at the show cars are rolling in. Hyundai is letting this render out early. It’s called the Rockstar Energy Moab Extreme Off-roader Santa Fe Sport Concept, and that mouthful shouts everything Hyundai wants this thing to communicate from the top of its lungs.