Hyundai Wants You to Shed a Tear to Its New UEFA Euro 2016 Spot

I don’t know what it is about sports that get people so emotional all of a sudden. I’m sure psychologists would have a much better time explaining the mechanisms that go off inside our heads, but unfortunately my knowledge in the field is limited to Kant, Schopenhauer, and Freud. And I don’t mean their work, but just their names. Still, if you asked me, I’d say there’s something that harks from way back in humanki…