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Lexus prices the new 2021 IS below most of its main rivals

As an outlier in a shrinking segment, the 2021 Lexus IS faces an uphill battle. Product planners know this, so they’ve priced the new model below most of its main rivals without compromising on content or performance.

Source: https://www.autoblog.com/2020/09/30/2021-lexus-is-300-350-price/
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