Maserati Unveils One-of-a-Kind Bicycle Developed with Cipollini

Call it eccentric, but the way Maserati does marketing remains well rooted in the company’s home country. This time around, the luxury carmaker has partnered up with another high-end Italian manufacturer that instead of cars makes high-performance bicycles. And it’s all for a good cause, too. Maserati is the primary sponsor of Rouleur Classic, a new road cycling exhibition that premiered Thursday in London and goes th…