Mercedes-Benz May Separate Electric Vehicles Into Their Own Brand

Mercedes-Benz May Separate Electric Vehicles Into Their Own BrandDaimler AG, parent of Mercedes-Benz, Smart and other car and truck manufacturers, is considering a new all-electric brand name for upcoming Mercedes electric vehicles. The report comes from Handelsblatt, a German business publication well connected in the country’s auto industry. This confirms a statement made earlier by Ola Källenius, Mercedes’ sales and marketing director in… more