Peugeot UK’s New 308 Ad Challenges the Convetional Car Commercials

We all know what a perfect Scottish driving road looks like, even those of us that have never been to Scotland. That’s because most car manufacturers use this idyllic setting or others like it to sell cars. Peugeot has ordered a new marketing campaign designed specifically for the UK market that challenges the way things are done. It sets a new tone, a more serious one, where we are indirectly told to stop looking for perfect roads a…