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Proč Volkswagen udělal z Christiana Pulišiće nového ambasadora značky

Auto.cz
Zákulisí reklamní strategie Volkswagenu. Marketingové oddělení přemýšlí dopředu v rámci oslovení nové klientely spolupracuje například i s nejdražším americkým fotbalistou.
Source: https://www.auto.cz/proc-volkswagen-udelal-z-christiana-pulisice-noveho-ambasadora-znacky-146869
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