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Question of the Day: Most heinous act of badge engineering?
Badge engineering, in which one company slaps its emblems on another company’s product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born.
Source: http://www.autoblog.com/2015/12/30/question-of-the-day-most-heinous-act-of-badge-engineering/
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