Ram Prepares Another Street Truck to Challenge Ford’s F-150 Lobo at SEMA

The Ford F-150 Lobo has put the spotlight on a near-forgotten segment earlier this year: the sport-oriented street truck. Designed with muscle in mind rather than mud, it reminded us that there’s still room for low, fast pickups in a world obsessed with off-roaders. That move didn’t go unnoticed in …

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