During the Skoda „shower“ spot’s airing in the CZ, we covered every inch of a Fabia RS in grimy, wet mud and drove it through beautiful Prague center and parked it along a high traffic tourist path just to see how many people would stop to look. Over the afternoon, thousands of people stopped at the car, taking pictures and wondering aloud why it was so dirty. Even tour guides got into the spirit, many of them speaking of the new RS with the same pride and excitement reserved for Prague’s beautiful buildings. It was a fun, spontaneous and disruptive exercise in the middle of a typical Prague day.