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Tajemství názvů aut: Jak výrobci hledají jména svých modelů?

Auto.cz
S rostoucí nabídkou je pro výrobce stále těžší vymýšlet názvy svých aut. Z toho důvodu najímají různé specialisty nebo zakládají speciální oddělení zaměřená na tuto problematiku.
Source: http://www.auto.cz/tajemstvi-nazvu-aut-jak-vyrobci-hledaji-jmena-svych-modelu-110715
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