The smart fortwo cabrio Launches Its Commercial Campaign and It’s a Funny One

Weeks ahead of its arrival in showrooms around the world, the smart fortwo cabrio is launching a comprehensive advertising campaign that comes with an important online component. At the core of the campaign stands the tagline “Open for anything!”, which is an obvious attempt at positioning the new open top smart as a very bold and fun car that appeals to the young generation. That actually sounds just about right.