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Toyota boss seeks cuts to brace for ‘life-or-death’ battle

Akio Toyoda has a new cost-cutting mantra while preparing for a new round of belt-tightening — even as Toyota books record profit.

Source: http://feedproxy.google.com/~r/autonews/EuropeNews/~3/spl4J1UBEgA/toyota-toyoda-earnings-future-executives
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