/// Article alert

Toyota challenges Rolls-Royce with new luxury brand, calls it "Century"

Toyota has just unveiled a bold recalibration of its most storied nameplate at the 2025 Japan Mobility Show: the Century. What once sat quietly at the apex of Japan's domestic luxury class has been reborn as a full-fledged ultra-luxury brand, one that may now challenge the likes of Rolls-Royce and Bentley.

The Toyota Century is not merely a flagship sedan. It is a symbol. From its inception in 1967, it was designed to carry not just … (continue reading…)

Read the full article »


/// More news