Volkswagen Goes Emotional, Drops the “Das Auto” Slogan in New Ads

The advertising industry is well past its booming years, with things simmering down now into a soft boil that rarely produces anything as remarkable as the old ads. With such a background, landing the Volkswagen gig must have been a welcome challenge for any self-respecting agency, but it would appear that the race is over, and the honors went to the well-known DDB agency. Of course, rebuilding the image of a b…