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Volvo will challenge Tesla, BMW i with stand-alone Polestar brand

Volvo will challenge Tesla and BMW’s i subbrand by turning its Polestar unit into a stand-alone brand for high-performance electrified models. The Swedish automaker has picked design chief Thomas Ingenlath to be CEO at Polestar.

Source: http://feedproxy.google.com/~r/autonews/EuropeNews/~3/chZMzxvcvtI/volvo-will-challenge-tesla-bmw-i-with-stand-alone-polestar-brand
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