Waze Partners Up with Furious 7 to Promote the Movie’s Release on DVD

Since when does a real-time crowdsourced navigation app like Google’s Waze promote movies? Well, it hasn’t been done before, apparently, but it will start this September when Universal Pictures Home Entertainment (UPHE) will market the release of Furious 7 on Digital HD and Blu-Ray. UPHE has announced today the launch of “Get your Furious 7 Fix Fast”, a first-of-its-kind promotion that will allow …