Why is Kia Burying the Fact that the Niro is a Hybrid?

Why is Kia Burying the Fact that the Niro is a Hybrid?Check out the marketing campaign for the new Kia Niro crossover and the term ‘hybrid’ is conspicuously absent. “We call this the Kia Niro,” as one new TV spot goes, “but that’s only because ‘breakthrough, game-changing crossover that gets over 40 miles per gallon combined and is really fun to drive’ just wouldn’t fit on… more