Why Lincoln Won’t Take the BMW Path to Success

Why Lincoln Won’t Take the BMW Path to SuccessIt seems like every luxury automaker is chasing BMW, trying to create faster, sportier, more engaging vehicles than the builder of Ultimate Driving Machines. But not all have drawn a bead on this Bavarian rival. “We’re not doing that,” said Carey White, marketing manager for the Lincoln MKX. This is a rather contrarian thing to… more